Brand Identity and Packaging design for a new extra virgin olive, from the Messenian region, Greece. We were commissioned to design a brand that captures the company’s values: honesty, authenticity, heritage. The white design conveys these values, providing elegance, purity and sophistication to the brand. Located amongst three mountain peaks, is the village of Trikorfo; its name literally means “three peaks”. From trees of the fine “Koroneiki” variety, the village is famous for its olive fruit excellence, where tireless grandfather Michalis and his family cultivate them with care.

Credits
Design & Art Direction: Aspa Chroneou
Copywriting: Yiannis Vasalakis
Photography & Editing: John Giannis
Silkscreen Print: Kouvelas SA