BRIGADA
BRIGADA
Discover the chef in yourself
Client:
Psarros Family
Date:
©2021, June
Deliverables:
Packaging, Creative Direction, Brand Identity
Branding and packaging design for exceptional extra virgin olive oil, from Taxiarches Ilias [Greece]. Its name is inspired both by the place of production and by the Spanish term “Brigada”, that refers to the hierarchy system of chefs in the kitchen. Our approach was to create a character, a chef. The matte metallic colour combined with the man’s face and the white chef’s hat provides a unique, solid figure that makes the bottle stand out. Discover the chef in yourself!

Credits
Design & Art Direction: Aspa Chroneou
Photography & Editing: John Giannis
Silkscreen Print: Kouvelas SA
Tube Box: Papazoglou Group RIGID BOX
BRIGADA 1
BRIGADA 3
BRIGADA 4
BRIGADA 5
BRIGADA 6
BRIGADA 7
BRIGADA 8
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