Ιθάκη
Ιθάκη
The Island of Odysseus
Client:
Ithaki Exports PC & D.T. Company
Year:
2014
Deliverables:
Branding, Graphic Design, Packaging
The Greek olive oil dates back 4000 years and is globally acknowledged for its purity and exceptional taste. One of the purest Greek olive oils is produced and packed in the land of Aetolia and Acarnania, where the mythical river Achelous flows. The region is situated across of Ithaca, the island of Homeric hero, Odysseus.

The ΙTHAKI Olive Oil sails off from that mythical region and travels worldwide to offer its primeval beneficial and nutritional properties. The health benefits of olive oil are extensive: from bolstering the immune system and helping to protect against viruses, olive oil is also effective in fighting against severe diseases (cardio, pneumonic, skin). It also nourishes the skin and hair and offers a deep sense of bliss.

The ITHAKI Olive Oil is produced by “ITHAKI EXPORT PC” & D.T. Company, based in Agrinio, Greece. ITHAKI Olive Oil’s is extra virgin, which is the top-ranked classification category in the world. Its superior quality is appreciated by the international trade, which is the reason why ITHAKI Olive Oil’s exports to all markets are constantly increasing at a fast pace.

It is available in three packages:
250ml, 500ml and 750ml.

www.ithakioliveoil.gr

Credits
In Mood Designers (DESIGN)
Aspa Chroneou – Costas Apostolopoulos (ART DIRECTION)
Aspa Chroneou (LOGOTYPE)
Maria Nathanail (COPYWRITING)
edit 59 | Panos Kostouros (PHOTOGRAPHY)
Antonis Katrakazis (DIGITAL IMAGING RETOUCHING)
Parachute (FONT)
Forlabels SA (PRINT)
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