The Moirai
The Moirai
The thread of life
The Moirai
©2018, May
Creative Direction, Packaging, Brand Identity, Storytelling
Unfold the thread of the story of an ancient myth and make “Ef Zin” trip through the finest tastes of Greece. Inspired by the myth of Moires, known as Fates, the three goddess weaved with their yarn the bliss and the harmony of life. Follow the yarn and discover the three creation phases.

Katerina Anagnostou (Copywriter – Storytelling)
Yiannis Kostavaras (Photography)
Kouvelas SA (Glass Decoration)
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